About

Hi, I’m Essi.

I make complex businesses simple to understand – and easy to buy. Sales instinct, a communication degree and ten years of marketing leadership in tech, all in one partner.

Drop a line

Essi Järvinen, founder of Zesty Communications

What I believe

“Communication isn’t a separate function. It’s part of business development and sales.”

Why clients hire me

A strategist, a writer and a salesperson – in one call.

Your offer gets easier to buy.

I started in sales and was always near the top of the rankings. I build concepts around what makes buyers say yes.

Tech gets explained, not dumbed down.

Years of leading marketing in engineering, e-commerce and startup teams.

Your experts sound credible.

MA in speech communication. I turn expertise into words – and coach people to say them.

Decisions based on real answers.

Through Rog Partners I interview your current and lost customers – so we know what to fix before we build.

Working with me

One call. Clear scope.

You get a plan, a schedule and a cost estimate before any work starts.

Deep in your business.

Industry, sales process, customers – I learn them first. Then I write.

Picky about details.

Pedantic about the work, easy to work with. Deadlines are kept.

Built to keep working.

Messages and processes your team can use long after the project ends.

Industries

From vacuum technology to generative AI.

Video interpreting
Telecom customer service
Recruitment tech
E-commerce & integrations
Hyperautomation
Generative AI
Service design
Infrared imaging
Vacuum technology
Circular economy
Enterprise architecture

Process mining
Compressor industry
Contract management
Pharmacy
Food industry
Retail
Emotional leadership
Childcare services
Sports & wellbeing
Real estate & rentals
Car painting
Body repair

15+

Years in marketing and communications

2

Companies founded: Zesty and Rog Partners

Customer insight, built in

I also ask your customers what they really think.

With two partners at Rog Partners I run qualitative B2B research – interviews with current and lost customers. Concepts and messages built on real answers sell better.

rogpartners.fi