Business concepting
From an idea to a service people can buy.
I help companies and teams turn ideas and years of expertise into clear concepts: who it’s for, what problem it solves, what the customer gets and how it’s priced.
What you get
A concept that answers every buyer question.
A clear offering.
What you sell, to whom and why it matters – in the words your customers use.
Packages and pricing logic.
Productised services that are easier to sell than custom offers.
Messages that sell.
A value proposition, key messages and a story your sales team can tell.
Built on customer insight.
Interviews with current and lost customers, so the concept rests on real answers.
How it works
Kick-off call.
We map the idea, the goals and what is already in place.
Interviews and research.
I talk to your key people and, when needed, your customers.
Concept workshop.
We shape the offering, packages and messages together.
Ready to sell.
You get the concept, the key messages and the next steps for launch.
Let’s turn your chaos into peace of mind.
Drop a line
zesty
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Marketing, communications and business concepting for companies that want to be understood.
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