Make it
make sense.
I turn the chaos in your head into a business that’s simple to understand – and easy to buy.
Trusted by
How I help
From idea to offer, direction for your marketing – and extra hands for your team.
For founders and leaders
Turn your idea into a concept customers can buy.
You have an idea, a new service or years of expertise that’s hard to explain. I help you clarify it into a ready concept, put it into words and commercialise it. I also write your thinking in your own voice – articles, posts and speeches.
For marketing teams and agencies
Flexible extra support for your marketing team.
From website development to content production and social media – I join your team when you need more hands and step back when you don’t. I also work as a subcontractor for advertising and communications agencies and software development companies.
For companies without a CMO
A marketing lead – without a full-time hire.
I set the direction, build the plan and lead the work part-time. Billed by the hour – as much or as little as you need.
How it works
From chaos in your head to things you can actually sell.
In your head right now
It’s all in my head.
Every offer is custom. Every time.
What do we even charge for this?
Every sale starts from scratch.
How do I turn this into a product?
What comes out
Business concept
Offering, packages and pricing
Website
Pages that explain and sell
Sales deck
A pitch your team can deliver
Commercial service
Ready to launch and sell
What I do
From strategy to the last word.
How to buy
Three ways to work with me.
Project
A business concept, website or sales deck. Clear scope, written estimate, agreed deadline.
CMO for hire
A part-time marketing lead for your team. Billed by the hour – no full-time hire, no minimum.
Hour bank
An extra pair of hands for your team – expert articles through interviews, customer references, web content. Use the hours as you go.
Pay only for the hours you use
No minimum, no retainer
Written estimate before any work starts
What I do
One partner from business concept to the final word.
Business & service concepting
Concepts that answer every question a buyer asks before saying yes.
Is this for me?
What problem does it solve?
What do I get?
Why you?
What does it cost?
What next?
Digital business sparring
Hands-on help to sell more online.
Marketing planning
Get found – and remembered.
Customer & employee experience
One message at every touchpoint.
Anti-jargon content
Web copy, articles, releases, social.
Ghostwriting & executive branding
Your thinking, in your voice – for leaders and key people.
Communication coaching
Pitch and present with credibility.
CMO for hire
A marketing lead – without the full-time hire.
I step in as your part-time CMO: I set the direction, lead the doing and make sure marketing actually supports sales.
Marketing strategy and clear priorities
Concepts, content and campaigns
Agencies and freelancers coordinated
Reporting to management – in plain language
Talk about CMO for hire
Best for
Growth companies without a marketing lead
Teams between CMOs
Founders who need marketing off their plate
What clients say
“Cuuma has used several outsourced services along the way, and Essi is among the best.”
Jani Hartikainen
CRO, Cuuma Communications
About
Hi, I’m Essi.
Concepting, communication and sales in one partner. Engineers and complex fields feel familiar – my job is to make them obvious. I interview experts and customers efficiently – and turn what they say into communication that sounds like you and sells.
15+ years
MA, speech communication
Espoo, Finland
