Fractional CMO

Marketing leadership – without a full-time hire.

I work as a fractional CMO for B2B and tech companies in Finland. I set the direction for your marketing, build the plan with your team and do the work itself – from websites to content and LinkedIn.

Essi Järvinen, founder of Zesty Communications

What I do

A marketing lead who also does the work.

Direction and priorities.

What to do first, what to drop – and a yearly plan your team can follow.

Website development.

Structure, copy and continuous improvement – built in Framer if needed.

Content and social.

Articles, customer stories, newsletters and LinkedIn content that support sales.

Team support.

Briefs, partner management and a sparring partner for your marketing team.

How it works

One call is enough.

In a free 30-minute call we go through your situation and needs.

Written estimate.

You get the scope, schedule and hour estimate before any work starts.

No minimum.

You pay only for the hours used – no retainer, no recruitment.

A partner who knows you.

I learn your business once, so every next task goes faster.

Client voices
You can rely on everything running smoothly and on schedule.
Essi has been an indispensable trusted partner for our small marketing team for several years.
Aino Yrjänä
Aino YrjänäCMO, HiQ Finland
You can rely on everything running smoothly and on schedule.
Essi has been an indispensable trusted partner for our small marketing team for several years.
Aino Yrjänä
Aino YrjänäCMO, HiQ Finland

Let’s turn your chaos into peace of mind.

Drop a line

zesty

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Marketing, communications and business concepting for companies that want to be understood.

Contact

Espoo, Finland

© 2026 Zesty Communications Oy