Services
From business concept to finished messages.
I help technology and expert companies make their business easy to understand – and easy to buy. From concepting to marketing leadership and finished copy.
Business
A concept your customer understands – and buys.
Business concepting →
Product and service concepts that answer the buyer's questions before they ask.
Service design
I interview customers and key people and shape the service into a clear, buyable whole.
Digital business and e-commerce
Hands-on help to sell more online – from customer journeys to e-commerce development.
Customer and employee experience
One message at every touchpoint – from customer surveys to internal communications.
Marketing leadership
A marketing lead without the hiring.
Part-time CMO →
A fractional marketing lead who takes marketing from strategy to execution.
Marketing planning
Findability and memorability – a plan your team can actually execute.
Communication coaching
Pitch and present with credibility. I coach executives and experts.
Communications and content
Content that sounds like you – without the jargon.
Tech and product communications →
Complex technology made easy to understand and easy to buy.
Expert articles →
I interview your experts and make their knowledge interesting.
Ghostwriting and personal branding
Executives' and key people's thinking in their own voice – as articles and on LinkedIn.
Social, newsletters and email marketing
Regular content that keeps your company on customers' minds.
Proposals and contracts
Proposals, sales decks and contracts your customer understands.
Websites
Three ways to renew your website.
Large and small projects, from Drupal to Framer. I understand the whole – from integrations to SEO and AI visibility – and you get service design, technology, business and communication know-how in one.
I pick up new technologies and ways of working quickly – working solo, as part of a freelance network or within an in-house team.
How to work with me
As a project.
Agreed goal, scope and schedule.
As a part-time CMO.
Marketing leadership as an ongoing partnership.
From an hour bank.
Flexibly, whenever the need arises.
As a subcontractor.
Part of an agency's or software company's team.
Let’s turn your chaos into peace of mind.
Drop a line
zesty
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Marketing, communications and business concepting for companies that want to be understood.
© 2026 Zesty Communications Oy